We are a growth consultancy, headquartered in Accra, Ghana, helping African startups to thrive globally. Our name draws inspiration from the clever spider of West African folklore, symbolizing our commitment to crafting ingenious strategies that propel businesses forward.

African startups face formidable hurdles: limited access to capital and funding, complex regulatory environments to navigate, significant infrastructure gaps (especially in technology), fierce competition for talent retention, and the daunting task of scaling beyond local markets. Many struggle with effective branding in a crowded marketplace and the critical challenge of finding product-market fit in diverse African contexts.

These challenges are real, but so is the opportunity.

We believe African entrepreneurs have the creativity and resilience to overcome these obstacles and build world-class businesses.  We leave no stone unturned in our efforts to help startups craft compelling brand identities and discover their perfect market niche.